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The Benefits of 3D Rendering

Borton-Lawson recently produced 3D renderings for Wilkes University. These high quality renderings provide an opportunity for current and perspective students to visualize new designs, as well as technical personnel to anticipate any possible issues that could arise before construction begins.

This advanced process provides a more accurate representation of a project and shows what the final design will look like before it is constructed. A 3D view provides the entire scope of the project, eliminating possible questions, and identifying any problems that are changed before the project begins. Renderings like these are also easily presented at public hearings to address any concerns.

“Owners and clients can promote their buildings to the public much easier with a photorealistic 3D image, compared to a set of construction drawings,” said Borton-Lawson Associate CAD Operator Matthew Pasukinis, who developed these renderings.


To create a high quality rendering, a design team produces their work in 3D to begin with, using Revit for building designs. The 3D model is imported into 3DS Max Design, a rendering and animation program. Material textures are applied, camera views are created, and details such as lights and shadows are added. The scene is then rendered using Mental Ray Processing, and the product is finished in AutoCAD, where minor model changes are made, and additional details are touched up and added in Photoshop.

“This project shows our progression in 3D technology and our expertise in the software,” said Pasukinis. “We have valuable experience in producing 3D renderings, which is another opportunity to showcase some of the solutions we offer.”